Privacy Policy

When you use our service, we collect the following information:

• Information you provide directly: Your first name, email address, your baby's due date, expected gender, and the astrological signs you select for yourself and your partner.
• Derived information: Your baby's calculated astrological sign, based on the due date you enter.
• Technical data: Browser type, device type, IP address, and general location, collected automatically when you visit our site.

We use the information we collect to:

• Generate your personalized baby horoscope
• Send you our newsletter featuring baby tips, parenting ideas, product recommendations, and offers from brands we think you'll love
• Improve, maintain, and troubleshoot our website
• Respond to your questions or requests
• Comply with legal obligations

By providing your email address and checking the consent box on our site, you agree to receive our newsletter. Every email we send includes a clearly visible unsubscribe link. You may opt out at any time and we will remove you from all marketing communications promptly — within 10 business days at most, though typically within 48 hours.

We will never send you email without your explicit consent, and we will never add your email address to any list you did not agree to when signing up.

We do not sell your personal information to third parties. Ever.

We may share your information only in the following limited circumstances:

• Service providers: We work with companies that help us operate our website and deliver emails (such as our email marketing and database providers). These companies are contractually required to keep your data secure and may only use it to perform services on our behalf.
• AI horoscope generation: The astrological signs and due date you enter are sent to Anthropic's AI service to generate your horoscope. Your name and email address are never shared with Anthropic. You can review Anthropic's privacy practices at anthropic.com/privacy.
• Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority.
• Business transfer: If LittleZodiacs is acquired or merged with another company, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

Our newsletter may feature products, brands, and sponsored offers. When we feature a brand, we do not share your personal contact information with that brand. They advertise to our audience through us — they do not receive your data.

Your personal information is stored in secure, encrypted databases hosted by industry-leading providers. We use technical and organizational measures designed to protect your data from unauthorized access, disclosure, or loss.

While we take data security seriously and implement reasonable protections, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

We retain your personal information for as long as you remain subscribed to our newsletter, or as required by law. If you unsubscribe or request deletion, we will remove your personal data within 30 days.

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct any inaccurate information
• Deletion: Request that we delete your personal data
• Opt out: Unsubscribe from our emails at any time using the link in any email we send you
• Portability: Request your data in a portable format

To exercise any of these rights, email us at privacy@littlezodiacs.com. We will respond within 30 days.

California residents: You have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, and the right to non-discrimination for exercising these rights. Contact us at the address above to submit a CCPA request.

LittleZodiacs.com is intended for adults — specifically expectant parents. We do not knowingly collect personal information from anyone under the age of 18. While we do collect information about unborn babies (such as due dates and expected gender), this information is provided by adults and we treat it with the same care as all personal data.

If you believe a minor under 18 has submitted personal information to us, please contact us immediately at privacy@littlezodiacs.com and we will delete it promptly.

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our site. Cookies are small text files stored on your device.

You can set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of our site may not function properly. We do not use cookies to track you across third-party websites.

Our newsletter and website may contain links to third-party websites and brands. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a new effective date. For significant changes, we will notify subscribers via email. Your continued use of our site after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at: